In the realm of home fitness training, even the most highly credentialed and/or experienced trainers do not become successful by simply possessing high-level credentials. Every mobile fitness trainer must have the marketing, sales, and business knowledge, and confidence necessary to have a successful career as an in-home fitness training professional. For many years in-home fitness trainers have had to go through a mentally torturous and financially draining trial and error process in order to find success as an in-home fitness trainer. The Home Fitness Professionals Association is a membership and certification association on a mission to help fitness trainers take the guesswork out of running a successful in-home fitness business. Many trainers who decide to start their own in-home fitness training business have good client training and exercise science backgrounds. Unfortunately, they usually have very little knowledge of how to run an in-home fitness training business.   

Please note that the Home Fitness Professionals Association is not in competition with any base fitness certification course.  We are a specialty course that is in-home training business focused. In the coursebook you will be provided with real world, state of the art information from the experiences of home fitness trainers and other fitness professionals who have had business, marketing, and sales experience and success in the independent fitness training trenches(in-home/mobile fitness training). 

Table of Contents for Study Guide           

Chapter - I
Transitioning from Commercial Gym Trainer to Independent Home Fitness Professional (pages 11-27)
1. Positives of working at a Commercial gym
2. Reasons Why Trainers Leave the Gym Setting
3. Training and Business Philosophy of the Independent Home Trainer
4. Twenty Advantages to Being an In-Home Trainer
5. Prerequisites for an Independent Trainer
6. Fearless Transitioning to Independent Home Trainer Status
7. Why Should People Train With You
8. Are Fitness Trainers Professionals
9. Why Are Fitness Trainers Unlicensed


Chapter - II
Setting Up Your Business: Getting the Legal Aspects of Your Business in Order (pages 28-38)
1. Can you be a Successful Businessperson
2. What is Your Competitive Analysis
3. Business Planning
4. Business Formation and Financial Planning
5. Tracking Your Expenses and Account Receivables
6. Professional Accounting Services
7. Ethical and Legal Issues
8. Professional Liability Insurance


Chapter - III
ChoosingTo Be a General Practitioner or Specialist (Pages 30-48)
1. Example of a Mini-niche Specialist in the Medical Field
2. How Do You Become a Fitness Specialist
3. How Specialized Should You Be (Generalist, Niche, or Mini-Niche?)
4. Market Analysis
5. Steps For Creating a Market Analysis Survey
6. Group Training as Another Option


Chapter – IV
Niche Marketing for the Fitness Professional (pages 49-86)
 1. Choosing Your Essential Marketing Tools
2. Marketing Action Plans
3. Ten Rules for a Successful Marketing Campaign
4. Marketing for Fitness Niche Markets: Four Examples of Niche Markets
5. More Incredible Marketing and Promotional Strategies
6.Writing as an Incredible Marketing and Promotional Strategy
7.Why Referrals Are Fantastic
8. How to Get Clients To Happily Give You Referrals
9. How to Successfully Get Referrals from Businesses


Chapter - V
The Sales Process: Preparation and Action (Pages 87-106) 
1. What is a Unique Selling Proposition (USP):
2. Setting Up Your Initial Consultation
3. Understand Your Potential Clients Prior to Meeting Them
4. Sales Procedures
5. Thirty Crucial Rules of Selling
6. Empathy and Enthusiasm as Essential Selling Ingredients


Chapter – VI
Ingredients of the Home Fitness Professional’s Handbook (Pages 107-125) 
Section 1: Your bio
Section 2: Unique selling proposition
Section 3: Testimonials
Section 4: Informative Article
Section 5: Copy of Certifications/Copy of Degrees/Copy of Insurance
Section 6: Client information Form (contact information)
Section 7: Forms Needing Client Signatures
Section 8:Give Them a No-risk Guarantee


Chapter – VII
How to be Viewed as a Professional: The Importance of Image (Pages 126-133) 
1. Clothing
2. Footwear
3. The Timepiece
4. Hair
5. Nails
6. Cleanliness
7. Breath
8. Shaving
9. Earrings and Tattoos
10. Physically Fit Appearance
11. Transportation


Chapter – VIII
Becoming a Home Fitness Equipment Expert (Pages 134-151) 
1. Choosing Portable Fitness Equipment
2. Designing a Home Gym for your Client
3. How to Shop for Fitness Equipment
4. Do Not Purchase Cheap Equipment
5. Preplanning Stage (before going to the specialty fitness equipment store)
6. Space Planners: For Estimation Purposes
7. Treadmills
8. Ellipticals
9. Bikes
10. Home Gyms
11. Six Informative Answers From a Very Experienced Fitness Equipment Service Technician